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OpenAI Lets Businesses Claim ChatGPT Profiles and Launch Business Agents in Beta

Business Hub opens to eligible businesses where ChatGPT is available; Business Agents start with eligible U.S. ecommerce and online service sellers.

DailyMech Staff

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OpenAI Lets Businesses Claim ChatGPT Profiles and Launch Business Agents in Beta
pen_ash / Pixabay — Pixabay Content License

An orange bicycle parked outside a shop with a Clementine's window sign

Illustrative photo of an orange bicycle parked outside a shop; it is not OpenAI, ChatGPT, or any business named in the article. The window sign reads "CLEMENTINE'S," with a "LOCALLY MADE IN VICTORIA" letterboard, an "OPEN" sticker, an hours card repeating the shop name, and a 7A door number. A faint reflected figure holding a camera is visible in the glass; the face is not clearly identifiable.

OpenAI on Tuesday introduced Businesses in ChatGPT in beta. Through Business Hub, eligible businesses located where ChatGPT is available can claim their organization and, once verified, update key details and add self-service product feeds with pricing and availability, and see aggregated insights.

Eligible ecommerce and online service businesses in the United States can also build, test and launch a Business Agent that customers can choose to chat with in a clearly labeled conversation separate from their original ChatGPT chat. OpenAI says, "We don't share users' conversations or Business Agent chats with businesses."

At a glance

Item Detail Source/status
Status Beta, announced Nov. 10 OpenAI
Claiming Eligible businesses where ChatGPT is available OpenAI
Business Agents Eligible U.S. ecommerce and online service businesses "with a website" OpenAI; Help Center
Insights Mentions, website clicks, discovery topics; aggregated, thresholded, past 28 days OpenAI; Help Center
Agent limits No purchases, bookings or order checks Help Center
Ads Sponsored agents as a ChatGPT Ads destination, labeled OpenAI
Users 1.2 billion weekly, per OpenAI OpenAI claim, not checked

What Business Hub lets companies do

OpenAI says it is giving businesses "a new way to connect with the 1.2 billion people who use ChatGPT each week"; DailyMech has not checked that figure. Claimants must own or be authorized to represent the business and can verify by business phone, business email, website domain or Shopify store, according to OpenAI's Help Center. OpenAI reviews claims.

The help center says identity verification with Persona is required before a business can publish changes, view insights, connect a product feed or create an agent. It adds: "You don't need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business."

Shopify merchants can connect from Business Hub or the Shopify admin, and OpenAI says "Eligible products from Shopify merchants are already integrated into ChatGPT through Shopify Catalog." Claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations," the help center says, and OpenAI's product page says claiming does not guarantee higher placement or sales.

What businesses see, and what they don't

OpenAI lists "the number of mentions and website clicks a business receives," plus discovery topics, which it describes as "common themes across conversations where their website is cited." The help center says insights cover the past 28 days. For an online business, a mention counts when ChatGPT references the business's website: "The brand name alone doesn't count."

Discovery topics "don't reveal individual prompts or directly measure customer intent," according to the help center. OpenAI says insights appear only when there are enough conversations or interactions to meet certain thresholds, and a blank metric can mean a threshold was not reached.

TechCrunch reported that insights include "profile views, business mentions, website clicks, and other metrics." OpenAI's announcement and help article do not list views.

Business Agents, ads and the limits

When a business appears in a ChatGPT answer, people can click through to its profile and, if an agent is available, choose to start a conversation. OpenAI says that chat "is clearly labeled, separate from the customer's original ChatGPT conversation, and distinct from ChatGPT's independent answers."

The agents have clear limits. The help center says they cannot complete purchases, make bookings or check a customer's order: "The current experience lets your agent explain products and policies and link to your website, where customers complete those actions."

Businesses "can also sponsor their Business Agent and use it as the destination for ChatGPT Ads," OpenAI says, adding that sponsored placements "are clearly labeled and separate from ChatGPT responses." The help center states, "Advertising doesn't influence ChatGPT's independent answers." That is OpenAI's claim; DailyMech has not verified it.

TechCrunch said the profiles make ChatGPT "a little bit more like Google" and reported that OpenAI retired an earlier commission-based checkout effort in March. Benji Shomair, OpenAI's VP of Monetization, said there are "multiple verification methods that we use for different types of business in different markets," as quoted by TechCrunch.

What to watch

OpenAI calls the release "an early step" and says it plans to expand Businesses in ChatGPT and Business Agents "to more markets and business categories." It has not given timing for agents outside the U.S. in the materials we read, and which categories qualify is set by policy pages we did not review.

How we reported this

We read OpenAI's announcement, its help-center setup article and its product page in full, plus TechCrunch's report by Lucas Ropek and The Verge's report by Jay Peters. We did not open OpenAI's policy pages listing eligible categories or Reuters' original report. DailyMech did not use Business Hub and contacted no one.

Published and fact-checked November 10, 2026.

Sources

DailyMech used AI tools to help research and draft this article; it was fact-checked by our editors.

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