Salesforce Signs Agreement to Acquire Voice AI Company Cresta
The deal would join Cresta's voice agents and real-time agent coaching with Service Cloud; The Information puts the price at $2.7 billion.
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Salesforce said on November 2, 2026, that it signed a definitive agreement to acquire Cresta, which its newsroom post calls "the voice-first operating system for customer experience." Salesforce did not disclose a price; The Information reported it at $2.7 billion. The deal is expected to close in Salesforce's fiscal first quarter of 2028, subject to regulatory approvals.
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The deal at a glance
| Buyer | Salesforce |
| Target | Cresta, voice agents and real-time agent guidance |
| Price | Not disclosed; $2.7B reported by The Information |
| Cresta ARR | ~$100M estimated as of April 2026 (Crypto Briefing) |
| Named customers | Marriott, Comcast, Alaska Airlines (Salesforce) |
| Expected close | Q1 fiscal 2028, roughly Feb.–Apr. 2027 |
| Conditions | Customary closing conditions, regulatory approvals |
| Sources | Salesforce, The Information, Crypto Briefing |
What Cresta does
According to Salesforce, Cresta's voice agents resolve complex customer calls end to end, while its platform guides human representatives in real time and analyzes every interaction. Salesforce describes it as one platform for people and voice agents.
Salesforce says the agents hold natural, real-time conversations, handle interruptions and operate at enterprise scale for brands including Marriott, Comcast and Alaska Airlines. The same platform coaches human representatives, tests and improves voice agents, and holds both to the same quality standard.
"Voice is where service is hardest to get right, and where it matters most to customers," said Kishan Chetan, Salesforce's executive vice president and general manager of Agentforce and Service Cloud.
For people calling a service line, that means two kinds of help in one system: an automated agent handling the call, or a human representative getting guidance during it.
Connecting calls with customer context
Salesforce frames the deal around a problem: insights from customer conversations are often trapped in silos, cut off from customer context and the tools teams use to act. In its telling, Salesforce brings customer history and the systems to get work done, while Cresta brings conversation understanding and voice agents.
Together with Service Cloud, Salesforce says, businesses will be able to connect every conversation to the customer and to the outcome it drives: resolution, retention and revenue. Those are stated goals; no combined product has shipped.
Cresta CEO Ping Wu said in the post: "Now, by uniting our platform with Salesforce, we will realize our full vision at scale, embedding real-time conversation intelligence and agentic experiences directly into Salesforce's first-class customer service Platform."
Salesforce also addressed continuity. After the transaction closes, Cresta will continue to support the leading contact center and telephony platforms its customers rely on today, the company said.
Price, revenue and background
The $2.7 billion figure comes from The Information; Salesforce's announcement gives no price or deal structure.
Crypto Briefing reported that Cresta reportedly reached an estimated $100 million in annual recurring revenue as of April 2026. It said Cresta was founded in 2017 out of Stanford's AI Lab and has raised more than $270 million. It also listed United Airlines and Cox Communications among Cresta's clients.
Closing timeline
Salesforce expects the deal to close in the first quarter of its fiscal year 2028, subject to customary closing conditions, including required regulatory approvals. Crypto Briefing places that quarter at roughly February through April 2027. Until then, the acquisition is pending.
What to watch
- Regulatory review. Whether approvals arrive on the expected timeline.
- Price confirmation. Whether Salesforce discloses terms in a filing or earnings call.
- Integration. When Cresta's voice agents appear inside Service Cloud and Agentforce.
- Platform support. Whether Cresta keeps supporting non-Salesforce contact center systems, as promised.
More coverage is on our Artificial Intelligence hub.
How we reported this
Deal terms, quotes and the closing timeline come from Salesforce's announcement. The price comes from The Information, which is paywalled; we saw its headline, and other outlets repeat the figure citing it. Revenue, funding and additional customers come from Crypto Briefing and are attributed.
Published and fact-checked November 2, 2026.
Sources
- Salesforce Newsroom, "Salesforce Signs Definitive Agreement to Acquire Cresta," Nov. 2, 2026: https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-cresta/
- The Information, Valida Pau and Kevin McLaughlin, "Exclusive: Salesforce Acquires Startup Cresta for $2.7 Billion," Nov. 2, 2026 (paywalled): https://www.theinformation.com/briefings/exclusive-salesforce-acquires-startup-cresta-2-7-billion
- Crypto Briefing, Nov. 2, 2026: https://cryptobriefing.com/salesforce-acquire-cresta-ai-voice/
DailyMech used AI tools to help research and draft this article; it was fact-checked by our editors.